Cat Chat Texting is, simply put, the
practice of extending Bobcatland to mobile devices. Today ‘mobile devices’ primarily means mobile phones,
including smart phones such as the Blackberry and the Apple iPhone. In the future we will likely see full-fledged mobile computers,
with persistent connections to the Internet. Such devices will offer a rich media platform.
Contrary to what you may have heard, Texting is here to stay, and tech savvy districts, like HISD, are
already instantly communicating to their community. SMS Text Messaging is the key to this puzzle.
Nearly every phone
in the United States supports text messaging. Over half of all Americans have sent or received a text message. The average
mobile phone subscriber sends nearly 200 text messages every month. When you look closer, at the prized 18 – 29 demographic,
the adoption rate is even higher, edging toward saturation at 85%. Among those 30 – 49 years old , the adoption rate
is at 65% and climbing.
Here are some great reasons for this technology...
- It’s Interactive – 21st century communication is about having a conversation
with your community, rather than shouting at them.
- It’s Personal
- Our community members expect the district to speak to them, and text messaging allows the district to
reach them individually, whenever, wherever, in the palm of their hands. This reach is of value to our community members.
With a few taps of their thumbs they can respond to whatever message that has been sent to them. With text messaging the
district can build relationships with our community.
- It’s Immediate –
Text Messaging, like Twitter, and Instant Messaging, is blazingly fast. With text messaging the district can communicate
with subscribers as speedily as they are now accustomed to living. The district can also move quickly. Say its
a icy day and the students are already at school and weatherman tells us that the worst is on its way. In
less than five minutes the district can send a text message to subscribers/parents containing critical information.
Bobcat Radio is an excellent way to explain the details... but how do we get them to listen ? Text them!
- It’s New - Although thousands of people already have cell phones that can get
messages via text message, the medium is still in its infancy. By HISD acting now, HISD is letting
our community know that the district is a forward-thinking school district.
- It's
a choice - Certianly not everyone is going to agree... and the great thing about this is that a person subscribes
and can unsubscribe at any time.
If you're like
us you're sold that's it's worth a try!